Pie Town

In pie we crust

In Brief

Pie Town is a young, independent, locally owned business making their mark in Brisbane’s West End. Part of the growing process of every young company is improving their online presence. Pie Town came to us because they wanted to replace their existing Squarespace website with something bespoke, showcasing their existing brand identity and creating a bright, fun and playful online storefront. Utilising the Shopify platform as a foundation, we saw this as an opportunity to do more than just improve the online experience. We also integrated Shopify’s Point of Sale system—creating a combined ordering process for both online and in-store purchases, reducing software and admin costs and increasing efficiency. Easy as pie!

The Design

We decided to start by identifying the unique personality of the Pie Town brand. We wanted to build something that conveyed the child-like wonder of walking into a shop full of every flavour of pie you can think of.

We started simple: let the pies speak for themselves. Nothing is more bright, fun and playful than pictures of sweet handmade pies. We then extended the brand throughout the entire store to create a consistent visual language: the basic shape of the existing logo, which represents a hand-crimped butter crust, is echoed throughout—as image containers, iconography, buttons and so on.

The Pie Town storefront also needed a considerable amount of user experience optimisation. We wanted to ensure that every user would be able to not only access the content, but be able to intuitively navigate the store and make orders.

One System

A major goal for the Pie Town website project was leveraging Shopify’s Point of Sale system to streamlining their entire sales process. Shopify’s fully featured POS works in tandem with its web software, meaning Pie Town was able to simplify their entire sales management process, reducing workload for staff and reducing the number of different services and subscriptions required to run the store, resulting in considerable cost savings.

Our team assisted Pie Town with migrating their product and customer data from a range of platforms, integrating rewards and subscriptions into the new system and ensuring compatibility across both sales channels.