— Our process —

A formula for brand success

We believe that a strong brand is far greater than the sum of its parts, and that true success is in how all aspects of your brand come together as one. That’s why for us, every component of your brand is part of an overall strategy. We then back up our strategic skills with world-class creative and technical talent, so your brand can be seen in its best light everywhere it needs to be: on the web, in print, across social media, and beyond.

We’re also truly dedicated to you, the client—and giving you an honest and personal experience. We consider every project a new partnership. Join us, and let’s tell your brand story together.

Strategy

Like charting a course to buried treasure, Brand Strategy refers to the process in which we take your idea and deliver it confidently to the ideal target audience.

Building a successful brand starts with clear and focused business goals. What are your key services? Who is your market, and what makes you different?

These are the questions that guide our team when preparing a bespoke and results-driven brand strategy plan for your business. Whether you’re about to launch your big idea for the first time, or ready to redefine the next chapter of your organisation, establishing a strategic brand plan is one of the most important and cost-effective ways to scale your business.

Our team will help you to create a strategy that optimises your brand for success and future growth.

Ingredients of a great brand strategy

  • Your big idea
  • Unique selling points
  • The right target audience

Architecture

Building a brand is like building a skyscraper. The stronger the foundations, the higher you can rise.

Making sure that your brand communicates the right message is an important step in ensuring its success. And no matter how large or small your business is, it is critical to tailor your message across every touchpoint. To do this, we carefully consider your brand architecture: the relationship of various products and services with the overall brand.

There are various ways to structure a brand. For some, it can be as simple as linking different products and services with a familiar colour palette. Others use detailed guidelines to maintain consistency for each and every product or service. Sometimes an entirely unique voice for a key product or service is necessary to reach a more diverse range of markets. Whatever your business requires, our team will find the right architecture plan to suit your needs.

With a great brand architecture in place, every component of your brand strengthens each other. So our key focus is making sure the strength of your brand as a whole is greater than just the sum of its parts, with a consistent and clear message at every level.

Structuring your brand for success

  • Every brand requires a unique, customised approach—we help you find it
  • We analyse your business structure to find the right brand architecture plan
  • We combine strategy and creativity, creating brands that convert

Design

Our creative team designs logo and brand identity systems that make businesses stand out from the crowd and attract audience engagement.

The jewel in the crown of your marketing strategy is your logo and brand identity. It’s the primary visual and written language that your business uses to relate with audiences, and is your number one tool when it comes to distinguishing your business from the competition, driving sales.

In a world filled with competing products and services, your business needs a logo and visual identity to help your unique message stand out from the crowd. Our leading design team know just how to make it happen, using cutting-edge strategy and creativity.

How a stellar brand identity boosts your business

  • High quality design that stands out in a crowded marketplace
  • Purposeful design that focuses on your message
  • Strategy focused design engineered to increase sales

Experiences

Once the fundamentals are set, the next step is ensuring each touchpoint of your brand clearly reflects the message you need to communicate. This includes three key areas—web, social, and physical.

Our team builds websites, mobile web apps and physical media experiences (print, signage and more), making sure to bring out the best of your brand in the areas customers interact with most.

We pay attention to key user experience details and observe the latest responsive design trends so that your business stands out as a market leader to audiences, wherever they discover it. Most importantly, all of our experiences are focused on achieving sales goals and conversion.

You name it, we build it.