In Brief
Styling & organising business Less Equals More was in search for an identity that captured their vision — that clean and simple solutions are key to living a better lifestyle. The idea behind the logo is a ribbon, which combines the math symbols for less, equals and more into a friendly and approachable design that can be applied easily in a variety of scenarios and use cases. Along with the new identity, a matching WordPress theme was developed for the Less Equals More website.
