One of Australia’s most dedicated promotional merchandise decorators was undergoing a company-wide restructure. With a renewed focus, and a repositioning of the company as an industry-leading print innovator, the all-new Promotional Prints was in search of an identity would celebrate this vision and help to revitalise the company’s image.
The intersection of two worlds
The clientele of the promotional industry demand high quality print solutions that produce the most high impact advertising results possible. All within tight timeframes, of course! This ‘here and now‘ mantra informs the design and colour scheme of the identity. The speech bubble motif used throughout the identity represents the promotional sector, while the layered paper effect pays homage to the company’s printing expertise. The choice of a high-contrast red colour scheme indicates the company’s high efficiency, results-driven approach as well as the ‘power’ of promotion.
Promotional Prints’ signature product Transprint introduced to the market a brand new way to decorate almost anything in full, photographic colour. With a strong industry awareness of Transprint already established, it was obvious that we could create greater awareness of the Promotional Prints masterbrand by more tightly integrating the two. This approach strengthens both brands and has the benefit of bringing all of Promotional Prints’ product set under one consistent umbrella and visual style. All in a way that retains the unique personality and familiarity of the Transprint identity.
In Summary
The Promotional Prints rebrand program was a complete reassessment of the company’s brand strategy. Included in the rollout was a full suite of bespoke stationery, building signage, several EDM campaigns, various specialised printing applications, and a new WordPress powered website & customised client portal. The relaunch effort had an immediate positive effect on customer engagement, restored client confidence and completely transformed attitudes about the brand, helping to foster a renewed ‘service-first’ approach for the business.